After an intense 1st day with Tony Robbins, the 2nd day was not as long, and we had a different speaker come on stage: Joseph McClendon III. Joseph comes to talk on day 2 & the final half day, since 3 days of straight talking is too much strain on Tony’s vocal chords.

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I liked day 2, as we actually followed along in the workbook that was given to us on Day 1. There was more structure, more laughing, and we actually had a break for dinner! The main things discussed on day 2 were setting individual personal goals, breaking patterns, lasting change, momentum, beliefs, and what we wanted to work towards. We were able to sit down and reflect on a lot of what he talked about, and it was a great way to set up a specific path towards our goals. Below are some of my favorite takeaways:

Neuro-Associative Conditioning: a system that describes the process of change in human beings and is based upon the premise that there are two determining reasons for human behavior:
1) the need to avoid pain and/or
2) the desire to gain pleasure (http://www.sportshealth4u.com/nac.html).

All progress comes from breaking patterns

Joseph talked about NAC as a way to cure phobias & change the way you think, just by associating different emotions with experiences/ideas/people/etc. Basically, program yourself to feel a happy emotion when encountering something you normally fear. This is one way he explained how to do this:

  1. Get leverage: Attach immediate, unbearable pain to not changing, and attach immediate pleasure to things you should do. If you can’t, you MUST
  2. Interrupt the pattern through an immediate change in physiology or thought, and
  3. Create an empowering alternative – celebrate or reward yourself for not continuing a negative pattern!

Example: I want to lose weight. 1) attach unbearable pain like having a heart attack if I don’t change my diet, and attach eating healthy with spending time with your family. 2) Thinking about being overweight, catching yourself & think about how good you will feel when you take action & lose weight. 3) Every time you walk away from a donut or eat something good, give yourself a high five or a pat on the back, or say something nice to yourself!

The driving force & science of momentum

  1. Put yourself in a Peak state – move your body, put on music, do anything to get yourself in a good mood! (or check out my last blog post on how to get motivated)
  2. Find your passion – find what pushes you, what you really want, what drives you in life, what you love, etc.
  3. Decide, Commit, Resolve – decide what it is that you want!
    1. You can pick ANY passion/emotion & CHOOSE to focus on that. Just pick 1 passion & run with it like hell!
  4. Take immediate & consistent action – create a plan, and do little things at a time to work towards it. Consistency is key in following through & being successful in everything you do!
  5. Be honest with yourself – continuously strengthen it, change it based on your end goals and whether it is rewarding to you, reinforce what is working, and continue to take new action

We don’t get what we want – we get what we believe we are.

Joseph and Tony were both very passionate about the same message the entire weekend – Always be aware of what state you are in – mentally – and know that you have the choice to change it at any time. We have all conditioned ourselves to be in a specific state – I call this our “base point” – which is what we will always revert to every time we come down from a high, or up from a low state/emotions. By continuously working towards being aware of what state of mind we are in, we can reprogram ourselves to a higher base state of mind, which in turn will change our beliefs and perception of our lives & every experience we have. 

There are many ways to change your state, but again, consistency is key. Constant diligence of what is going on in your mind & choosing to only put attention to things that uplift you is what will change everything. I swear, I am living proof of this! From being constantly depressed, to now literally living my dream life = it’s all in your thoughts and where you put your focus. All it takes is consistent focus & belief in yourself!

My favorite quote ever is “Have faith in your ability to create” – I never believed that I could create a beautiful life, because I had so much doubt. Belief in yourself changes everything… And if you don’t believe in yourself – always challenge the thoughts that tell you you can’t do something. Because… they are wrong!

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Friends I met at a Kyle Cease event 4 years ago… reunited all for the purpose of growth 🙂


Joseph walked everyone through an exercise in the workbook that allowed us to “close the gap” – between where we are, and where we want to be. It gave us the chance to specifically break down steps on how to get to where we want to be (in life, career, relationships, etc), which was surprisingly easy to do!

At the end of day 2, there was more info for those at the event looking to start or improve their business, including the importance of a team & the people you surround yourself with. People’s lives are a direct reflection of the expectations of their peer group – so surround yourself with great people, or people that you look up to!

Find a team that will challenge you, not just support or accept you.

There was a LOT more that was covered, but these were the things that stood out to me the most. I went into this event with no expectations, and a goal of next steps in life/ways to improve my mental state of mind. I also met some pretty incredible people there, including a 75+ year old man who I partnered up with for the first half of Day 2! It just goes to show that there will never be a point in your life that you cannot reinvent yourself or improve upon yourself. Growth is the driving force for purpose, and it never ends.

Next up: Day 3! For me, the most (emotionally) impactful day of the weekend. Stay tuned…

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